Daria Nikishova

• Cut average content delivery time from 7 days to 3-4 (40% faster) by building parallel workflows and a trusted outsource group of writers and designers. Together, developed an evergreen brandbook and visual templates adopted by 100+ people across production company-wide (out of ~690 total)
• Ran education programs (courses, webinars, videos) as a direct deposit-activation channel across 12+ markets. Holiday and cultural campaigns (New Year, Chinese New Year, religious holidays) reactivated ~17% of dormant users per campaign cycle
• Lead a team of PMs and methodologists with weekly 1-on-1s, peer reviews, and retrospectives; cut onboarding from 6 weeks to 3, which reduced delivery bottlenecks as contributors reached full productivity faster
• Manage content and product delivery across 12+ markets and 10+ languages, refreshing 100+ assets quarterly. Maintained zero compliance incidents across 5+ regulated markets by building a review process with legal team sign-off on all regulatory content (AML, risk disclosures, trading regulations)
• Tracked funnel drop-off and content performance through analytics; prioritized fixes using Eisenhower and MoSCoW frameworks, starting with high-impact text corrections before richer formats. Added knowledge-check and engagement quizzes. Course completion improved 18%
• Run 15-20 webinars per month after migrating to a new platform; built and scaled private Telegram communities (~7K members each), where 69% made at least one deposit and 54% deposited twice or more
• Built a feedback loop directly into the education section: collected CSAT scores, tracked recurring themes, and iterated on content and navigation accordingly. Stakeholder satisfaction improved 12%

• Localization was eating ~70% of the content budget. Cut costs from $130K/month to $35K across 10+ languages by introducing AI-based translation and restructuring translators into proofreaders for cultural and quality verification. 73% reduction, no quality regression, same team
• Executed CRM and lifecycle campaigns (email, push, in-app banners) for 3.8M+ users, including dedicated educational sequences; segmented cohorts by engagement level, engagement up 18%, funnel performance up 20%
• Shipped 90 education programs across Africa, Indonesia, LATAM, and the US, including localized and gamified formats developed from market-specific learning gap analysis
• Collaborated with 10+ industry experts on course development; completion rates improved 24%
• Built and tested 30+ communication flows with segmentation; led sprint planning for a cross-functional team of 8

• Wrote and localized 500+ HelpCenter articles across 15 languages; monthly support tickets dropped 23%
• Restructured HelpCenter navigation and content architecture based on support ticket patterns and search behavior analysis; usage up 36%

Handled bilingual (Chinese/English) support for trading platform users: first-contact resolution from 65% to 85%, response time cut 30%, CSAT from 3.8 to 4.6